If you don’t get the joke, then you never owned a NES or at least dusted more than I did. From xkcd…
Nintendo Surgeon

… before you get yourself hurt.  Nintendo is finally caving and issuing a recall for the lightweight strap that acted as the last line of defense between the game controller and your expensive flat-screen television.

I can’t quite quantify my level of embarrassment at this commercial.
80’s Nintendo Commercial
This is our generation.  Dear gods, oh dear gods…